Designer SEO Guide

Why SEO matters, how Google ranks sites, and the role designers play in UX, trust, and conversions.

How to design clean, simple pages that support UX and SEO through hierarchy, headings, scannability, and clear CTAs.

Navigation and global layout best practices, including intuitive menus, CTA placement, and what to include in a strong header and footer.

Mobile-first SEO and design best practices, including tap-friendly buttons, readable typography, and clean layouts that don’t fall apart on smaller screens.

How to balance beauty and speed through smarter image choices, optimized media usage, and lightweight design layers (especially above the fold).

Font and text best practices for SEO and accessibility, including real text (not flattened), efficient font loading, and readable sizing and contrast.

How accessibility supports SEO through better UX, including alt text mindset, color contrast, links, dropdown cues, and properly labeled forms.

What should be included in page designs and blog templates so clients can demonstrate E-E-A-T and set content up to perform in search.

Plugin-based design best practices, including reusable components and designing for long content.

Food blogger hierarchy best practices, including core site pages, recipe indexes and categories, and how-to structure a high-performing recipe post template.

Influencer and lifestyle blogger hierarchy best practices, including core site pages, blog post template structure, and key elements for conversions.

Brands and ecommerce hierarchy best practices, including core site pages, product/service page structure, and key elements for conversions.

How to structure blog content using categories and filters, including when to use each to maintain clean URLs and avoid duplicate content.

Key supporting pages to include beyond core templates, ensuring strong site structure, accurate tracking, and alignment with SEO best practices.

The 4 most important factors for designing for SEO through UX, mobile-first structure, lightweight design, and E-E-A-T.

Project checklist walkthrough and next steps, including why MTT recommends sharing designs (or wireframes) before they go to clients.